Rawlings sought out to bring their world-class baseball equipment and apparel to the heart of Baseball town USA, Cooperstown, NY. They found a seemingly perfect space right in eyeshot of the historic Doubleday Field, the birthplace of baseball. Luckily they had the perfect partners in Redstitch Retail, out of Chicago, IL, as the space turned out to require quite a lot more work than anticipated. Redstitch turned to my production company, Bubbles Experience Group, and together we transformed the blank box into a wildly successful space where they can showcase all of their products and host teams and special events.